studies related to human behavior are part of psychology. Understanding human behavior is central to marketing activities. Hence
the concept of "awareness" has begun to popularize among the authors of marketing issues. On the other hand, psychology has begun to attract "customers" to his "patients." A sort of alliance between one and another discipline, who have much in common.
The concept was put into effect by Getstalt Therapy for the 60s. This used the method awareness. The patient (now they call it "client") learns to become more aware of what he does. In this way, it develops the ability to accept and to experience the here and now. "
The realize, perceive, understand a situation, object or even a word is not easy. We all need help at all time and circumstance. What it costs us a lot to have "awareness" or consciousness is real and present, of what is happening in us and our environment.
As an "alcoholic" or "smoking", you can not leave the alcohol if you do not get to have "awarness" - receive, be fully aware - of the situation, which is based on the following aspects: 1
. The here and now, live and feel this. Live and feel the reality, the circumstances in which we have got to be reciprocated.
2. Accept what one is, do not idealize ourselves. This is something that has a high coefficient of difficulty. In the background is only being responsible for our own actions.
3. Emphasize how or why, rather than the why: How do I feel, What do I feel in this situation?, How I feel now?, What am I doing this?, Why me serves feel this way?
4. Using first-person. It is important to use the first person, since this would assume responsibility for our own thoughts, feelings and actions. Do not have to hide by using a collective or papal language. For example, saying "young people drink a lot" instead of "I drink a lot" is the plural, deflecting personal responsibility.
the customer to buy, you must have "awarness."
The client must realize what is happening, have "awarness" of their situation. To change necessarily required to realize what happens. If it does not necessary change does not occur.
Like the gestalt therapist, which serves to guide your "client" is made aware of their situation (to realize), the marketing is advisable to do the same thing. Note that therapists no longer use the word "patient", but this is now called "customer."
call you not like us in marketing our "patients"?
Writer: Jorge E. Pereira
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