If garbage in, garbage out, is a phrase used in computing. It applies to market research and other forms of data collection. The interviewer's job is critical. Is responsible for conducting the interview. This is the application of questionnaires, asking questions, listen and record the responses of those interviewed. The interviewer or respondents (or she) is highly dependent on the information collected is reliable, complete and high quality. Instruments
To collect existing data on a defined subject, the investigator is aided tools (Data-Collection Tools). For each investigation is required different types of data collection instruments.
When selecting data collection tools, we can choose different existing techniques in research. Choosing to each other depend on the specific characteristics of our work. Are three methods of data collection: 1. Observation 2. Measurement 3.
question
The observation method is to analyze behaviors, interactions, elements that exist in a given situation, to draw conclusions about what is happening.
The method of measurement includes those procedures that compare with respect to a standard. Questionnaire
The method of question or survey. This method - in its various forms - is commonly used in market research. Can be included under the label of "guest" to those instruments that obtain information by verbal questions (oral or written) to the subjects surveyed.
The questionnaire is the instrument developed to collect the necessary information. It is the document containing the questions that a survey should be undertaken to and interviewed and in which there is a specific space for recording the answers given by the respondent. The questionnaire can be expressed in half physical (paper) or in an electronic medium (eg computer or PDA).
train to get good results
The development of an interview requires considerable skill from the interviewer as the aim is to gather information required to fully and objectively, in a lot of respect, wisdom and warmth.
Largely successful marketing research depends on the selection and training of interviewers or pollsters. Depending on the level of education of the interviewers, training will be of varying intensity and extent.
A training program for interviewers should have two main objectives: (a) training to develop the specific task and (b) provide the attitude and motivation. TENTATIVE AGENDA FOR
training of interviewers
1.
Introduction 2.
Basic Definitions 2.1. What is a poll?
2.2. What is a sample?
2.3. Interview
2.4. Pollster
2.5. Respondent
2.6. Questionnaire
2.7. Supervisor
3. Roles and responsibilities of the interviewer
3.1. Roles and responsibilities
3.2. Interviewer Materials
4. Ethical considerations
5. Procedure for the interview
5.1. Motivators and inhibitors
5.2. Key aspects to consider when conducting an interview
6. Relationship with supervisor
6.1. Receipt and delivery of materials
7. Interviewer prohibitions
8. User quizzes
Empowering
Distance Training can be at a distance using technologies such as Web conferencing, "Adobe Acrobat Connect Pro Web" or Webex. I have used both and I have had excellent results. Programs such as Web (SAAS or On Demand) only requires an Internet connection.
is recommended that participants are in a comfortable room with a video projector and some speakers connected to the PC. In this way the participants see the PowerPoint slides on a screen, and listen to the speaker as if he were present. Even they can see and interact with him, asking questions or comments. Someone must be responsible in coordinating the presentation room, the PC control, projection and connection.
A training as directed, may occur in 5 1 hour sessions on different days. This to get incubation of learning, giving participants time to read the instruction manual and answer the questionnaires are
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